{"title":"New Arrivals","description":"","products":[{"product_id":"pointelle-cross-tee-footed-set","title":"Pointelle Cross Tee Footed Set (more colors available)","description":"We adore this pima cotton pointelle set and know you will too! 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The Kissy Kissy pima cotton is the perfect soft for your newest little love.\u003c\/p\u003e\n\u003cp\u003eShop more Kissy Kissy \u003ca href=\"https:\/\/www.shopjwills.com\/collections\/kissy-kissy\" target=\"_blank\"\u003ehere\u003c\/a\u003e.\u003c\/p\u003e","brand":"Kissy Kissy","offers":[{"title":"Newborn \/ Blue Dots","offer_id":39309960904759,"sku":"3262","price":43.0,"currency_code":"USD","in_stock":true},{"title":"Newborn \/ Pink Dots","offer_id":39309960937527,"sku":"3262","price":43.0,"currency_code":"USD","in_stock":true},{"title":"Small \/ Blue Dots","offer_id":39309960970295,"sku":"3262","price":43.0,"currency_code":"USD","in_stock":true},{"title":"Small \/ Pink Dots","offer_id":39309961003063,"sku":"3262","price":43.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1139\/3118\/products\/358f335d5ad8364b2e0c9b3d942f19e6.jpg?v=1620665084"},{"product_id":"stripe-convertible-gown","title":"Stripe Convertible Gown (more colors available)","description":"\u003cp\u003eClassic stripes never go out of style and this stripe pima cotton convertible gown is perfect for every little love! 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It is beautifully crafted from Liberty floral fabric, with a peach fabric on the inside and back of the bag. The floppy ears and dusky pink pompom tail are wonderful, fun embellishments.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThis lined backpack is crafted from a floral Liberty fabric and a peach fabric\u003c\/li\u003e\n\u003cli\u003eSuitable for ages 4+\u003c\/li\u003e\n\u003cli\u003eProduct dimensions: 11 x 12 x 2 inches\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\u003c\/ul\u003e","brand":"Meri Meri","offers":[{"title":"Default Title","offer_id":39667523682359,"sku":"4074","price":32.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1139\/3118\/products\/floralbunnybackpack.jpg?v=1645020570"},{"product_id":"friendly-chime-rattle-white","title":"Friendly Chime Rattle | White","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eThe perfect rattle, that gives a friendly chime when you shake it, that is both soothing and entertaining for baby!\u003c\/p\u003e\n\u003cp\u003eFriendly Chime Bunny is made of soft white velour with adorably perky bunny ears and hand-embroidered details for the face, with pinked cheery cheeks, and soft dangling arms for chewing and soothing. \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eSize: 6\". 100% Polyester. Surface Washable.\u003c\/em\u003e\u003c\/p\u003e","brand":"Bunnies by the Bay","offers":[{"title":"Default Title","offer_id":39692596772919,"sku":"4223","price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1139\/3118\/products\/103001_Friendly_Chime_White_copy_1800x1800_8c77b98a-bbb0-4cd3-8206-f61c809daa1b.webp?v=1647348667"},{"product_id":"headband-blue-swiss-dot","title":"Headband | Blue Swiss Dot","description":"\u003cp\u003eWe adore these new headbands in the classic prints and knotted style.\u003c\/p\u003e\n\u003cp\u003eThe best part is they truly are one size fits all! No more headband headaches! To make a smaller fit, tightly twist the ends towards each other until desired size. Too small? Hold each end and bend outwards to stretch to the perfect size for you!\u003cbr\u003e\u003c\/p\u003e","brand":"Pretty Happies","offers":[{"title":"Default Title","offer_id":40095994937399,"sku":"6286","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1139\/3118\/products\/e8a81cc18d221fbc04893b60326e9c0ee9f0b2250126fa32774e4a931884810a_png.webp?v=1676384714"},{"product_id":"bye-bye-buddy-blanket-bud-bunny","title":"Bye Bye Buddy Blanket | Bud Bunny","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis sweet lovey is ready to be on the go with your little love. With a handy loop on the back to attach to the car seat, stroller or crib you're sure to never be left without this precious friend again. This favorite security blanket is a plush floppy eared bunny with handcrafted, baby-safe embroidered face and a snuggly soft blue velour split blanket, lined and edged in silky satin.  \u003c\/span\u003e","brand":"Bunnies by the Bay","offers":[{"title":"Default Title","offer_id":40104435417143,"sku":"6333-2","price":18.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1139\/3118\/products\/151200-Bud-Bye-Bye-Buddy_1800x1800_jpg.webp?v=1677172136"},{"product_id":"acrylic-bloom-block-blue-hydrangea","title":"Acrylic Bloom Block | Blue Hydrangea - Large","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWe are smitten with Lauren Dunn's work and know you will be too! Gift a bloom block to a friend to bring joy to their day or add one to your own home for a touch of happy!\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis is the larger block printed on 3\/4\" thick acrylic and measures \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eapproximately 7\" x 7\" x .75\"\u003c\/span\u003e\u003c\/p\u003e","brand":"Lauren Dunn","offers":[{"title":"Default Title","offer_id":40105385361463,"sku":"6344-1","price":80.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1139\/3118\/products\/BLUEHYDRANGEACS_jpg.webp?v=1677259098"},{"product_id":"acrylic-bloom-block-peonies-large","title":"Acrylic Bloom Block | Peonies - Large","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWe are smitten with Lauren Dunn's work and know you will be too! Gift a bloom block to a friend to bring joy to their day or add one to your own home for a touch of happy!\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis is the larger block printed on 3\/4\" thick acrylic \u003cmeta charset=\"utf-8\"\u003eand measures approximately 7\" x 7\" x .75\"  \u003c\/span\u003e\u003c\/p\u003e","brand":"Lauren Dunn","offers":[{"title":"Default Title","offer_id":40105386246199,"sku":"6344-2","price":80.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1139\/3118\/products\/PEONIESCS_jpg.webp?v=1677259240"},{"product_id":"acrylic-cross-red","title":"Acrylic Cross | Red","description":"\u003cp\u003eWe adore Lauren Dunn's work and know you will too! This cross is the perfect gift for Easter or anytime gift for the ones you love.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eApproximate Measurements:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e7.95\" H  |  6\" W  |  .65\" D\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Lauren Dunn","offers":[{"title":"Default Title","offer_id":40105389981751,"sku":"6343-3","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1139\/3118\/products\/cross_red.jpg?v=1677261736"},{"product_id":"acrylic-cross-green","title":"Acrylic Cross | Green","description":"\u003cp\u003eWe adore Lauren Dunn's work and know you will too! This cross is the perfect gift for Easter or anytime gift for the ones you love.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eApproximate Measurements: \u003c\/strong\u003e6\" H  |  7\" W  |  .65\" D\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Lauren Dunn","offers":[{"title":"Default Title","offer_id":40105390047287,"sku":"6343-2","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1139\/3118\/products\/greencross.jpg?v=1677261738"},{"product_id":"white-fuzzy-bunny-wind-up-toy","title":"White Fuzzy Bunny Wind-Up Toy","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eHop into Easter with this adorable fuzzy white wind-up bunny! \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e 3” tall\u003c\/em\u003e\u003c\/p\u003e","brand":"Toysmith","offers":[{"title":"Default Title","offer_id":40542401167415,"sku":"7498","price":5.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1139\/3118\/files\/4e19227b17c703f54a9b812752ffc8e242aa68db5fa2ba99d8515bb4bb0a3712.jpg?v=1706892064"},{"product_id":"smocked-bubble-white-ecru","title":"Smocked Bubble | White \u0026 Ecru","description":"\u003cp\u003eWe adore this simple, sweet bubble for your little Mister. 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Our favorite part is the fringe bottom!\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cem\u003eincludes 24 paper napkins | 4.25\" x 7.75\" \u003c\/em\u003e\u003c\/p\u003e","brand":"My Mind's Eye","offers":[{"title":"Default Title","offer_id":40879444426807,"sku":"7940","price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1139\/3118\/files\/4c00e228008ccbeabd2696b4374783e3d712f379a95ca76ad4cdb1de61f16725_jpeg.webp?v=1714496242"},{"product_id":"splish-splash-raincoat-blue-with-gingham","title":"Splish Splash Raincoat | Blue with Gingham","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eKeep your little love dry in all the rainy days with this precious raincoat.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSibling Match\u003c\/strong\u003e - \u003ca href=\"https:\/\/www.shopjwills.com\/%20products\/splish-splash-raincoat-pink-with-sweet-pea-floral\" rel=\"noopener\" target=\"_blank\"\u003ePink Coat\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Lullaby Set","offers":[{"title":"12M","offer_id":41248066633783,"sku":"8122","price":74.5,"currency_code":"USD","in_stock":true},{"title":"18M","offer_id":41248066666551,"sku":"8122","price":74.5,"currency_code":"USD","in_stock":true},{"title":"24M","offer_id":41248066699319,"sku":"8122","price":74.5,"currency_code":"USD","in_stock":true},{"title":"2T","offer_id":41248066732087,"sku":"8122","price":74.5,"currency_code":"USD","in_stock":true},{"title":"3T","offer_id":41248066764855,"sku":"8122","price":74.5,"currency_code":"USD","in_stock":false},{"title":"4T","offer_id":41248066797623,"sku":"8122","price":74.5,"currency_code":"USD","in_stock":true},{"title":"5","offer_id":41248067780663,"sku":"8122","price":74.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1139\/3118\/files\/unnamed-21.png?v=1725629118"},{"product_id":"splish-splash-raincoat-pink-with-sweet-pea-floral","title":"Splish Splash Raincoat | Pink with Sweet Pea Floral","description":"\u003cp\u003eKeep your little love dry in all the rainy days with this precious raincoat.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSibling Match\u003c\/strong\u003e - 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This Ann Scott Yoke Dress is perfect for birthday parties, playdates and more and features a gathered collar and banded puff sleeves.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% cotton\u003c\/li\u003e\n\u003cli\u003eButton closure at back\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Angels \u0026 Company","offers":[{"title":"2","offer_id":41628430958647,"sku":"8715","price":72.5,"currency_code":"USD","in_stock":true},{"title":"3","offer_id":41628430991415,"sku":"8715","price":72.5,"currency_code":"USD","in_stock":true},{"title":"4","offer_id":41628431024183,"sku":"8715","price":72.5,"currency_code":"USD","in_stock":false},{"title":"5","offer_id":41628431056951,"sku":"8715","price":72.5,"currency_code":"USD","in_stock":true},{"title":"6","offer_id":41628431089719,"sku":"8715","price":72.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1139\/3118\/files\/Angels_Co_Purple_WP_Dress.jpg?v=1745854522"},{"product_id":"champs-de-france-tin-candle","title":"Champs De France Tin Candle","description":"\u003cp\u003e\u003cspan\u003eThe Champs de France fragrance transports you to the rolling lavender hills and herb-filled markets of the South of France for a scent that is calming, invigorating, and earthy. 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Great to gift or keep for yourself!\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e100% Cotton | 17\" x 30\"\u003c\/em\u003e\u003c\/p\u003e","brand":"Rosanne Beck","offers":[{"title":"Default Title","offer_id":41655728668727,"sku":"8743","price":18.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1139\/3118\/files\/016-1228-2.jpg?v=1746792616"},{"product_id":"frost-flex-cups-birthday-candles","title":"Frost Flex Cups | Birthday Candles","description":"\u003cp\u003eThese shatterproof, plastic cups are perfect for your birthday celebration, to gift or keep for yourself. \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e8 per sleeve | \u003c\/em\u003e\u003cem\u003e16 oz. capacity | \u003c\/em\u003e\u003cem\u003eShatterproof plastic | \u003c\/em\u003e\u003cem\u003eMade in the USA\u003c\/em\u003e\u003c\/p\u003e","brand":"Rosanne Beck","offers":[{"title":"Default Title","offer_id":41690062487607,"sku":"8752","price":18.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1139\/3118\/files\/Rosanne_Beck_Frost_Flex_Cups_Birthday_Candles.jpg?v=1748966427"},{"product_id":"frost-flex-cups-merica","title":"Frost Flex Cups | MERICA","description":"\u003cp\u003eThese shatterproof, plastic cups are perfect for your patriotic celebrations, to gift to your a hostess or keep for yourself. \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e8 per sleeve | \u003c\/em\u003e\u003cem\u003e16 oz. capacity | \u003c\/em\u003e\u003cem\u003eShatterproof plastic | \u003c\/em\u003e\u003cem\u003eMade in the USA\u003c\/em\u003e\u003c\/p\u003e","brand":"Rosanne Beck","offers":[{"title":"Default Title","offer_id":41690065502263,"sku":"8753","price":18.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1139\/3118\/files\/Rosanne_Beck_Frost_Flex_Cups_MERICA.jpg?v=1748966404"},{"product_id":"happy-clear-tote","title":"HAPPY Clear Tote","description":"\u003cp\u003eHAPPY - the mood for summer. 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